- It’s YouTube vs. Netflix as the Streaming Wars Come Down to 2
The Streaming Wars Come Down to 2: YouTube v Netflix The two giant video companies have far different strategies, but the same goal: controlling your TV set
- The Streaming Wars Come Down to 2: YouTube vs. Netflix
Instead, Reed Hastings, the company’s co-founder, insisted at one point that Netflix competed with people’s desire to socialize, or to go to sleep Netflix and YouTube are increasingly locked in a fierce battle for control over the television set, a rivalry that even Netflix’s executives can no longer deny
- The streaming wars come down to 2: YouTube v. Netflix - MSN
Netflix and YouTube are now direct rivals for TV viewing time, each commanding major audience share in the US Once dismissive of YouTube, Netflix is now courting its creators, as both platforms
- The streaming wars are over… - Sherwood News
For the last 6 months, a quarter of all time spent streaming on US televisions has been on YouTube, compared to ~20% on Netflix, as Americans of all ages flock to the Alphabet-owned video-sharing platform for their entertainment fix
- YouTube vs Netflix | Why the Streaming Wars Are Already Over
In this episode of The Threads of Culture, we unpack how YouTube went from a so-called “slopfest” of viral chaos to the number one platform for TV viewing in the U S , surpassing Netflix,
- YouTube dominates streaming, forces media companies to adapt
YouTube made up nearly 10% of all viewership on connected and traditional TVs in the U S in May, according to Nielsen Netflix ranked second, claiming 7 6% of viewership
- YouTube, Not Netflix, Is Winning the Streaming Wars - Vulture
During the first quarter of 2025, more people in the U S watched YouTube on TVs than on mobile devices — the first time that’s ever happened One longtime executive who has worked for both
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